STAGE 4.2: International entrepreneurship collaborative artefact construction: Creating a new product, service or app and presenting your ideas in the form of digital stories
Stage 4.2 overview:
In this stage you will receive the instructions needed to complete the steps from the 5th phase of the BEGIN project. First of all, coming up with a business idea (a product/service/app). Then, writing and correcting your script. Finally, making your digital stories about the new product/service/app.
BEGIN 5
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Creating a new product, service or app and a digital story |
English |
B1/B2 |
3 sessions of 90 mins each |
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| STAGE 4.2: Creating a new product, service or app and a digital story | ||||||
| Dates: Weeks 5, 6 and 7, from __________ to __________ | ||||||
| Deadlines digital stories tasks: First draft of script: End of Week 5; final (corrected) script: End of Week 6; sharing the digital stories: End of Week 7: assessing the digital stories: End of Week 8. | ||||||
| Theme & goals: | Collaborative development of a new product/service/app so as to: 1) learn to develop collaborative projects and to co create artefacts by working together in multinational teams so as to reach a common goal connected to solving a social problem or fulfilling a social need 2) become more aware of what aspects of their business cultures are different to the members of different business cultures (cultural self-awareness). | |||||
| Step 0. Read the scenario and the information about the main project task: | Main Virtual Exchange project description: A digital story about the creation of a new product/service and an oral presentation. The overall idea of the main Virtual Exchange project is to create a 4-minute long digital story and to deliver an oral presentation within the general theme: “Creating a new product/service/app”. Working in their Virtual Exchange teams, they’ll deal with the scenario below. | |||||
| Step 1. Brainstorming and choosing your product/service/app: | In your groups, read the ‘Developing, designing and marketing a new product/service/app’ scenario and brainstorm ideas and possible answers to the different questions about the new product. Keep in mind that your product can be a good, which is tangible, a service which is intangible, or a hybrid which is a combination of a good and a service. It can also be an App for a mobile phone. Create a New Google doc on your group’s shared folder and note down your ideas. Name this doc ‘Ideas for our new product’ and consider the questions below.
All preparatory work is carried out on the Google Drive (Google Docs and Google Slides). Each group creates their folder on Google Drive. All group members and the teacher have access and editing rights in the folders. |
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| Step 2. Thinking about your digital story and watching examples: | In your groups, think of the kind of 3 to 4 minute-long digital story you’d like to make (a video combining moving pictures and voice-over narration/a video in which you are the actors and actresses/ a video combining still images and voice-over narration). Add these ideas to your group’s GoogleDoc shared document ‘Ideas for our new product’. Watch the examples provided below to get an idea of the main elements that make up a digital story. | |||||
| Step 3. Thinking about the topic, structure, software and resources for your digital story: | In your groups, think of the following aspects: a) how to approach the topic in an original and appealing way; b) the overall structure of your digital story c) the software you will use to make your digital story (Windows Movie Maker, iMovie, PPT, Prezi, etc.) d) the kinds of resources you will need (information resources, audiovisual and textual resources, etc.). Note down these ideas in your shared Google doc ‘Ideas for our new product’[1]. | |||||
| Step 4: Creating the storyboard: | In your groups start creating a storyboard for your digital story, which will help you decide how many scenes you’d like to have, how you would coordinate the images with the voice-over narration, etc. Add these ideas to your shared Google doc ‘Ideas for our new product’[2]. | |||||
| Step 5: Creating your script: | In your groups, create the script of your digital story by following the different steps. | |||||
| Step 5.1. Finding a title for your digital story and organising your work: | In your groups, brainstorm and make decisions about your script and about the title of your digital story (an example of a good, self explanatory title would be “A digital story about SolfamiredoApp, a new and innovative product”). Next, in your group’s folder, create a New Google doc named “SCRIPT” and write your script collaboratively with your partners. Once you finish writing your script, ONLY ONE FILE PER GROUP SHOULD BE SENT THROUGH your institution’s e | |||||
| Step 5.2. Sharing this first draft of your script and giving & receiving feedback: | Share the first draft of your script with your foreign partners in order to get their feedback & suggestions. | |||||
| Step 5.3. Discussing your script (3rd synchronous meeting): | Meet your foreign partners in Hangouts to discuss your script & to give them ideas about the ad they’re going to create (3rd synchronous meeting). | |||||
| Step 5.4. Writing and submitting the final version of your script: | Modify the first draft of your script based on your foreign partner’s comments and submit the final version through your university’s learning management system. | |||||
| Step 6. Putting the audiovisual resources together and finalizing & sharing your digital stories: | In your groups, work together towards completing your digital stories. Put together your audio and visual resources and once you finalize your videos, share them on the G+ Community. | |||||
| Step 7. Assessing the digital stories: | Watch the different Virtual Exchange groups’ digital stories which have previously been uploaded onto the Google+ Community and individually provide constructive feedback for at least 3 digital stories using the digital stories assessment sheets provided by your teacher (Annex I). Write your opinion (about 5 lines) about at least 3 digital stories in the forum by using the «Comment» button. Fill in the assessment sheet to give peer feedback on at least 2 digital stories shared by your foreign partners. After watching all digital stories and assessing and giving feedback on at least 3, and vote for the best digital stories (3 local and 3 foreign). | |||||
[1] Video “Choice of topic, structure, software and resources for the creation of a digital story” available at: http://politube.upv.es/play.php?vid=56856
[2] Video “Choosing the point of view, writing the script and creating the storyboard” available at: http://politube.upv.es/play.php?vid=56857
| International Entrepreneurship scenario: (Step 0) |
| “You are a group of friends and you have decided that you want to become self-made millionaires at the age of 25! All you need to achieve your goal is an idea, an innovative idea for a new product, or a service, or even an app! You also need a lot of hard work, of course. You decide to join forces and enter a competition for young innovators. You need to come up with an idea and win the prize for the most innovative and successful product/service/app! Your idea will be presented in the form of a digital story and an oral presentation”.
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| Questions about your new product/service/app: (Step 1) |
| Here are some possible questions you will need to consider: |
| What functionality does your product provide? |
| Who will use your product? Why will they use it? |
| What problems can your product solve? |
| What advantages does your product present? |
| Why is your product superior to other products? |
| What are the dimensions of your product? |
| How much will your product cost? |
Examples of different digital stories:(Step 2)
| Links to examples of digital stories (in English): | |
| Eazy fit: | https://www.youtube.com/watch?v=HxkYmnVl350 |
| The Dream Catcher: | https://www.youtube.com/watch?v=sx6ydLmvv9c |
| BlueDiamond Airlines: | https://www.youtube.com/watch?v=pztGVY4Q7Nw |
| 4 in 1 Breakfast Maker: | https://www.youtube.com/watch?v=iUVf9aXg-7I |
| Stereotypes Park: | https://www.youtube.com/watch?v=gN-EhpjGUug |
| The Unbreakable glass: | http://mmedia.uv.es/buildhtml?user=garfadie&path=/cream/2015/docentic_ana_sevilla/&name=gr_3.mp4 |
| SuperDuperCoffee: | https://www.youtube.com/watch?v=qFfPeOe4lhw&feature=youtu.be |
| Mobile Phone Charger-Case: | https://www.youtube.com/watch?v=LWIRYdWHndY |
| Freezeasy: | https://www.youtube.com/watch?v=-jSFDcGd_SI |
| Solar Battery: | https://www.youtube.com/watch?v=xFi8DWE9Bio |
Links to examples of ads (in Spanish):
| Links to examples of digital stories (in Spanish): | |
| Sleeping Mask: | https://www.youtube.com/watch?v=Ju7Gji41lL8 |
| Mobile pan: | https://www.youtube.com/watch?v=vrVyYhazBe8 |
| Charger Case: | https://www.youtube.com/watch?v=f1R2MQkDXE4 |
| Sleeping Mask: | https://www.youtube.com/watch?v=Ju7Gji41lL8 |
| Freezeasy: | https://www.youtube.com/watch?v=Ru4D5KKREu4 |
| Do for you: | https://www.youtube.com/watch?v=ctUTscCohVI |
| SuperDuperCoffee: | https://www.youtube.com/watch?v=FcF9jijEUSA |
| Freezeasy: | https://www.youtube.com/watch?v=Ru4D5KKREu4 |
New product Vocabulary Reference
Use these words to discuss, develop and design a new product.
| New product Vocabulary Reference: discussing, developing and designing a new product | |
| functionality (noun) | Functionality describes the purpose of the product. In other words, what does the product do? |
| innovative (adjective) | Products that are innovative are new in some way. |
| aesthetics (noun) | The aesthetics of a product refer to the values (artistic as well as functional) |
| intuitive (adjective) | An intuitive product is self
explanatory. It’s easy to know how to use it without having to read a manual. |
| thorough (adjective) | A thorough product is a product that is excellent in every way and well designed. |
| branding (noun) | The branding of a product refers to how a product will be marketed to the public. |
| packaging (noun) | Packaging refers to the container in which the product is sold to the public. |
| marketing (noun) | Marketing refers to how a product will be presented to the public. |
| logo (noun) | The symbol used to identify a product or company. |
| feature (noun) | A feature is a benefit or use of a product. |
| warranty (noun) | The warranty is a guarantee that the product will work for a certain period of time. If not, the customer will receive a refund or replacement. |
| component (noun) | A component can be thought of as a part of a product. |
| accessory (noun) | An accessory is something extra that can be bought in order to add functionality to a product. |
| materials (noun) | Materials refer to what a product is made of such as metal, wood, plastic, etc. |
| specifications (noun) | The specifications of a product refers to size, construction and materials used. |
| dimensions (noun) | The size of a product. |
| weight (noun) | How much something weighs. |
| width (noun) | How wide something is. |
| depth (noun) | How deep a product is. |
| length (noun) | How long something is. |
| height (noun) | How tall a product is. |
When developing computer related products the following specifications are important:
| New product Vocabulary Reference: specifications about computer related products | |
| display (noun) | The screen used. |
| type (noun) | The type of technology used in a display. |
| OS (noun) | The operating system such as Android or Windows. |
| CPU (noun) | Central processing unit – The brain of the product. |
| size (noun) | How big the display is. |
| resolution (noun) | How many pixels the display shows. |
| platform (noun) | The type of software / hardware a product uses. |
| chipset (noun) | The type of computer chip used. |
| GPU (noun) | Graphic processing unit – The brain used to display videos, pictures, etc. |
| memory (noun) | How many gigabytes the product can store. |
| camera (noun) | The type of camera used to make videos and take photos. |
| comms (noun) | The different types of communications protocols used such as Bluetooth or Wi-Fi. |
Consider the following features when developing your product:
| Product features | |
| Functionality | What is it?
Is it obvious what the object is or does? Is it easy to understand how it works? Does it work as expected? What would happen if the user used it incorrectly? What visual clues does the object have about how to use it? |
| Ergonomics | How has the object been shaped to fit the human body?
Is it comfortable to use? Who is it for? (size, age, ability of the person) Are there people with different body types and and/or abilities that couldn’t use it? |
| Safety | Is it safe?
Can you anticipate any safety problems? |
| Durability and
Affordability |
Will it last as long as it needs to?
Can the product’s intended user afford it? |
| Aesthetics | Is it appealing to look at?
Is it pleasant to touch? How do they feel when looking at the object? Does its appearance suggest how to use it? Does it look appealing to use? |
| Summary of tasks: |
| 1) Make the script of digital story |
| 2) Create digital stories |
| 3) Upload digital stories on Google+ Community |
| 4) Assess digital stories |
| Suggested assessment criteria | Task Completion.
Digital story’s fulfilment of the criteria from the digital stories assessment rubric (See Annex I: digital stories assessment sheet). Language/Communication skills. Teamwork. |
| Recommended tools | Video editing software: Movie Maker, iMovie, PowToon, etc. |
| Resources | Digital stories assessment rubric and peer assessment sheets. |
| Teacher’s notes | |
| Step 0 | T asks students to read the scenario and the information about the main project task: a digital story about the creation of a new product/service and an oral presentation. The overall idea of the main Virtual Exchange project is to create a 4-minute long digital story and to deliver an oral presentation within the general theme: “Creating a new product/service/app”. Working in their Virtual Exchange teams, they’ll deal with the scenario below. |
| Step 1 | Tells students to conduct a brainstorming session and to choose the product/service/app around which the project will turn, using the different questions to make decisions about their chosen tangible or intangible business idea.
T explains that all preparatory work is carried out on the Google Drive (Google Docs and Google Slides). Each group will create their folder on Google Drive, giving access to the teacher and team members. |
| Step 2 | Encourages students to plan their digital story and to watch examples, reminding them to note their ideas in a GoogleDoc shared document ‘Ideas for our new product’. |
| Step 3 | Explains that students should think about the topic, structure, software and resources for their digital story and note down their ideas in your shared GoogleDoc ‘Ideas for our new product’. |
| Step 4 | Shows students how to create their storyboard and shows them examples. |
| Step 5.1 | Outlines the step-by-step process of creating the script of the digital stories and encourages students to create a New Google doc named “SCRIPT” |
| Step 5.2 | Asks students to share this first draft of your script and giving & receiving feedback. |
| Step 5.3 | Explains the 3rd synchronous meeting. |
| Step 5.4 | Asks students to submit the final version of the script. |
| Step 6 | Tells students to put together your audio and visual resources and share the finalised digital stories on the G+ Community. |
| Step 7 | Explains students how to complete the peer assessment sheets and provide their feedback on the Google+ Community. |